PPC

Pay Per Click Management Ottawa

A Pay Per Click campaign is a highly-effective method for implementing a successful online marketing strategy. In essence, pay per click (PPC) allows you to advertise your product or service while displaying your ads for their relevant search content. You, as the advertiser, only pay when someone clicks on your advertisement, allowing you to see exactly where your advertising dollars are going. The most difficult part of a pay per click campaign is figuring out the correct search terms. To target these search terms some of the strategies a competent SEO strategist will employ include the following.

• Landing page optimization
• Keyword research
• Ad copy testing

Combine your pay per click campaign with other search engine strategies and you can easily enhance your presence on the web and increase your return on your website investment as well as your business investments.

As with other online marketing options, pay per click relies on the tools of web analysis, web research, ad copy testing, keyword research and page optimization to keep your website ranked highly. So you’ll want to make sure you don’t neglect these valuable tools and depend on your pay per click campaign alone. Your pay per click campaign just won’t work well without doing the behind-the-scene tasks necessary to build and maintain your pay per click strategy.

How Pay Per Click Works

Advertisers are the entities that control and set the bid price that they are willing to pay when someone clicks their advertisement. And, while it is tempting to assume that the more you are willing to pay, the more prominent your web presence will be, without taking into consideration the other factors that also play a part in a successful PPC campaign, you are just throwing your money away.

Hiring An SEO Professional To Implement And Manage Your Pay Per Click Campaign

A PPC campaign on its own should never be the only online marketing technique you use. Relying on a PPC solely will not guarantee that your online marketing goals will be successful. In addition, the various factors that will affect your PPC campaign include:

• Keyword competitiveness
• Landing page quality
• Ad copy

Consequently, before you hire an online marketing company to set up a pay per click program for you and manage it, make sure that online marketing company uses the following tools that are easily at their disposal to enhance your website marketing goals.

• Web analytics
• Ad copy testing
• Keyword research
• Landing page optimization
• SEO design research
• Blogging
• Social media marketing

Never rely solely on PPC for your online marketing strategy. Nothing beats a website with relevant copy, attractive, easy-to-use design, regular maintenance and proper management. You want to make sure you hire a well-qualified, experienced SEO company to not only design and maintain your PPC campaign, but to create, build and manage the other parts of your website as well.